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Certified Event Strategist (CES) Certificate
MASTER EVENT STRATEGY IN 12 WEEKS
The Certified Event Strategist (CES) program is an advanced certification for event professionals who want to master event strategy, feasibility, execution, and high-level event methodologies. This 12-week immersive experience equips participants with advanced tools and frameworks to assess, design, and execute profitable and impactful events.
This is designed for professionals who...
Need to make high-stakes strategic decisions
Manage large-scale event operations
Ensure event success through data-driven approaches.
Through live virtual instruction, real-world case studies, and hands-on practica, participants will become experts in feasibility analysis, strategic event execution, and innovative event methodologies.
Prerequisites
To enroll in the CES program, participants must meet one of the following criteria:
Completion of the Core Course Certificate (C3) (EPS foundational course)
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Score 75% or better on the CES Entrance Exam (for experienced professionals without C3)
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Approval of prior work experience in the events industry by ACES (Accreditation Council for Event Strategists)
What you'll learn:
The Certified Event Strategist (CES) Certificate Framework
WEEK 1
Events & Event Types
Dive into the different types of events (conferences, summits, retreats, networking events, trade shows, corporate meetings, and hybrid/virtual events). Understand how event purpose dictates design.
WEEK 2
Event Feasibility:
Go or No-Go Decision Making
Learn how to evaluate whether an event should move forward or not based on financial, logistical, and strategic factors. Master risk assessment, profitability forecasting, and stakeholder alignment.
WEEK 3
Advanced Event Marketing & Positioning
Explore how to position an event in a competitive market. Learn high-impact marketing, audience segmentation, and messaging strategies to maximize attendance and engagement.
WEEK 4
Monetization & Revenue Streams for Events
Discover how events generate revenue beyond ticket sales. Learn about sponsorship models, affiliate partnerships, VIP experiences, merchandise, and subscription-based event models.
WEEK 5
Sales & Enrollment for High-Ticket Events
Master conversion-based event sales. Learn the psychology behind selling, crafting irresistible event offers, and structuring event sales funnels for high-ticket enrollment.
WEEK 6
Budgeting, Pricing & Financial Modeling
Develop advanced financial strategies for events. Learn cost analysis, sponsorship valuation, tiered pricing models, and ROI projections to maximize event profitability.
WEEK 7
Event Strategy (Part 1): Vision, Goals & KPI Development
Establish a clear event vision and set measurable objectives. Learn how to define your event’s purpose, target audience, and key performance indicators (KPIs) to align with business goals.
WEEK 8
Event Strategy (Part 2): Attendee Experience & Engagement Design
Focus on designing high-impact attendee experiences. Learn how to create event flow, content strategies, networking activations, and engagement tactics that drive results.
WEEK 9
Event Strategy (Part 3): Execution, Risk & Contingency Planning
Master logistics, production timelines, and crisis management. Learn how to handle last-minute changes, emergency scenarios, and contingency planning for seamless execution.
WEEK 10
Sponsorship Acquisition & Relationship Management
Learn how to secure, manage, and retain high-value sponsors. Develop sponsorship proposals, negotiation strategies, and deliverables that align with sponsor expectations.
WEEK 11
Business & Career Advancement for Event Strategists
Develop a comprehensive business or career plan. Learn how to scale your event strategy services, position yourself as an industry expert, and build a sustainable event business.
WEEK 12
Capstone Project & Final Presentation
Showcase your final event strategy project, demonstrating your ability to apply high-level event strategy techniques. Receive feedback and expert evaluation as you prepare for industry success.
